Revolutionary Midface Lift Surgery using Wnaturallift™

Actual Patient
As we age, our cheeks—also known as the midface—sag and eye bags begin to appear. The loss of volume and weakening of facial muscles causes the midface to drag downward. Other signs of aging include squaring of the jaw, exaggerated nasolabial folds, and hollowed cheeks. The Wnaturallift™, a new, minimally-invasive midface lift procedure, addresses these common signs of aging by elevating volumes in the cheeks back into a more youthful position. Patients who qualify for this cosmetic procedure, currently available only at W Cosmetic Surgery® in Philadelphia, notice natural-looking results with minimal scarring and downtime.

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What is a Midface Lift?

Dr. Allan Wulc, Lead Cosmetic Surgeon at W Cosmetic Surgery®, developed the Wnaturallift™, which utilizes a revolutionary technique and small surgical tools. He and his father, an engineer, have also designed a patented surgical “wand” that allows for smaller incisions and easier tunneling underneath the skin. His approach to midface lift surgery challenges the preconceived notions surrounding the traditional facelift, and other midface lift procedures. Wnaturallift™ is a less invasive alternative to the traditional facelift and the incisions for this procedure are smaller than those in commonly advertised procedures such as the Lifestyle Lift™.


We highly recommend the Wnaturallift™ to patients who are:

  • Afraid that a traditional full facelift might drastically alter their appearance
  • Striving for natural results—not over-correction or over-tightening of the skin
  • No longer satisfied or can no longer achieve the desired results from fillers and Botox®
  • Looking for a minimal downtime procedure with long-lasting results

Our Midface Lift Procedure

Wnaturallift™ is performed on an outpatient basis, usually under local anesthesia or with a deeper anesthetic based on patient preference and general health. The procedure is performed by making a few small, hidden incisions around and above the hairline. Using small surgical tools, such as an endoscope (telescope) and sutures, or with the patented wand, Dr. Wulc tunnels under the skin to find the “sweet spots” that elevate and rejuvenate the lower eyes and cheeks. These are the same spots that we often lift in the mirror and that provide satisfying alterations in any aging face. Once these sweet spots are found, sutures are employed to elevate facial sagging and reverse the effects of gravity. The incisions are then closed.

Patients who undergo this procedure experience minimal discomfort after the surgery and can usually return to work within seven to ten days. However, no single patient or surgery is exactly the same. During the initial consultation with Dr. Wulc, we will design a surgical plan with you to best achieve your desired outcome, which may include more than just a Wnaturallift™. Additional surgical procedures such as an endoscopic brow lift, upper and lower blepharoplasty (eyelid surgery), fat injection (liposculpture), and laser resurfacing may be performed with a Wnaturallift™.
Before Image After Image
Midface Lift Gallery
View some of the transformative results that a Wnaturallift™ procedure has had on our patients. Many of these patients have had additional procedures such as a brow lift, eyelid surgery, or liposculpture, in addition to a Wnaturallift™ procedure.

View Midface Lift Gallery
Certifications & Boards
American Academy of Cosmetic Surgery
American Board of Cosmetic Surgery
American Board of Ophthalmology
American Board of Phisician Specialties
American College of Surgeons
American Society of Ophthalmic Plasic and Reconstructive Surgery
American Academy of Facial Plastic and Reconstructive Surgery
National Academy of Inventors